I am Programme Director for the BA (Hons) Industrial Design programme at Loughborough School of Design & the Creative Arts, responsible for delivery to more than 450 undergraduate students. I am a Fellow of the Higher Education Academy (FHEA), a Fellow of the Royal Society of Arts (FRSA), and a member of the Arts and Humanities Research Council (AHRC) Peer Review College. I currently hold the position of external examiner for the MA Global Innovation Design programme at RCA/Imperial College, and am the School’s representative within Cumulus Association. My research is broadly situated within the field of Design Futures, and uses methods such as observational research, design probes, co-design workshops and conceptual provotypes to reveal insights for the development of fictional scenarios, personas and customer journey maps. This, together with my teaching, is grounded in an understanding of professional practice established through 20 years experience as an industrial designer, design manager and creative director.